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Prices published by millers, wholesalers and producers, set against the supermarket prices ShelfSight tracks. Every seller is approved by ShelfSight before their prices appear.
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Sellers enter these prices themselves. ShelfSight checks each business before its prices go live, and prices drop off the site unless the seller confirms them at least every 14 days. Contact and buy from sellers directly; ShelfSight does not handle orders.
Comparisons use price per kilogram or litre. The supermarket low is the 10th-percentile price across current supermarket listings in the category, so a single mislabelled listing cannot set it. When a supermarket sells the same pack size, the cheapest such pack is shown.