Same Ranee Rice, Opposite Price Moves: Quickmart Rises as Naivas Falls

Same Ranee Rice, Opposite Price Moves: Quickmart Rises as Naivas Falls

The same grocery product can move very differently across retailers — and ShelfSight’s latest 7-day data shows exactly that.

Between 12 and 19 September 2026, ShelfSight tracked Ranee Premium Basmati Rice 2kg at Quickmart and Naivas.

At Quickmart, the observed price moved from KES 559 to KES 746, an increase of KES 187, or 33.45%.

At Naivas, the same matched product moved from KES 746 to KES 595, a decrease of KES 151, or 20.24%.

That reversed the retailers’ relative positions.

At the start of the period, Quickmart had the lower tracked price. By the closing observations, Naivas was KES 151 lower than Quickmart for the same matched 2kg product.

One product, two very different movements

There are two useful numbers here.

The closing price gap was:

• Naivas: KES 595
• Quickmart: KES 746
• Difference: KES 151

The movement spread was KES 338.

That number measures how far apart the two retailers moved during the period. It is not the same as the closing price gap.

Why this matters

A shopper checking only one supermarket would have seen only half the story.

At one retailer, the tracked price increased sharply.

At another, the same matched product became cheaper.

This is exactly why product-level comparison matters. Category averages can show the broad direction of a market, but they do not always reveal how differently individual retailers may be pricing the same item.

For shoppers, that means comparing before buying can make a meaningful difference even when the brand and pack size are already decided.

For retailers and brands, it also provides visibility into how competitive price positions are changing across the market.

Backed by repeated observations

ShelfSight retained 16 observations across Quickmart and Naivas for this signal.

The evidence quality score was 100/100, there were no anomaly flags, and the signal was marked editorially eligible.

The takeaway

The same product can become more expensive at one supermarket while getting cheaper at another.

For Ranee Premium Basmati Rice 2kg, the latest ShelfSight observation showed Naivas at KES 595 and Quickmart at KES 746 — a KES 151 difference.

Monitor. Compare. Decide.

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*ShelfSight prices are based on observed online retailer listings at recorded times. Prices, promotions and availability can change. The observations show what changed, not why a retailer changed its price.*